10 Guidelines For Naming A business Brand/Company To Suit Your Culture

In order to creative an effective product you need to position yor brand name in order to distinguish yourself in the market.  Below are 10 general guidelines for naming brands or companies.

1. Real Words: Usually real words that have an alternate meaning other than their actual definition.  Sometimes the word is misspelled or in another language.  Examples: Apple, Amazon

2. Compounds: Two words put together to form one word.  Examples: Facebook, Firefox FedEx

3. Phrases: Similar to compounds, but do not follow the same guidelines.  They are often longer and more natural sounding.  Examples: StumbleUpon, LinkedIn, SecondLife.

4. Blends: Two different words blended together to form one.  Typically the consumer can still tell what the word is although it uses two different prose.  Examples: Microsoft, Wikipedia, Skype.


5. Tweaked Words: Changed word names that usually have the same meaning but with a different spelling or slightly different pronunciation. Examples: ebay, iTunes, iPhone

6. Affixed Words: Take one real word and add a suffix or prefix to it.  Examples: Friendster, Napster

7. Made Up, Evocative or Obscure Origin Words: Made up words that are generally short.  Sometimes they have a latin stem or origin.  Examples: Bebo, Plaxo

8. Puns: Modify words or phrases that usually suggest different meanings.  Examples: Farecast, Writely.

9. People’s Names: Using a founder’s name or proper noun for the brand.  Examples: Wendy’s, Jim Beam, McDonald’s

10. Acronyms: Names that are derived from the first letter of each word.  Examples: IBM, AOL, at&t.