Pools Rule In New Hilton Hotels & Resorts Study Of Family Vacations
Hilton Blue Paper Uncovers
What Families Really Want in Resort Vacations: Pools Lead Wish List;
Kids’ Clubs with Thrills and All-Inclusive Resorts on the Rise
September 27, 2012
MCLEAN, Va. - Pools and water activities
are the most important element of a family resort vacation, followed by
spacious and potentially adjoining guest rooms, according to the latest
Hilton Blue Paper - "Resort Travel Trends: What Families Want."
Hilton Hotels & Resorts issues the study today as the flagship brand of
Hilton Worldwide prepares to introduce
Hilton Puerto Vallarta Resort
as its 75th resort and first all-inclusive in Mexico this fall. The
study explores top destinations along with the needs and preferences of
parents and kids when it comes to family vacations. Hilton finds an
increased interest in all-inclusive resorts, with 92 percent of U.S.
parents and 95 percent of U.K. parents polled at least "somewhat
interested" in this model.
Additional focus is given to the vacation planning process, today's
desirable destinations and the preferred components of an ultimate kids'
club experience. The report was commissioned by Hilton Hotels &
Resorts and offers valuable insight from parents and kids - through a
survey to more than 1,200 parents in the U.S. and U.K. in June and July
2012 as well as 20 focus groups that separated moms and kids in November
2011 in the U.S., U.K. and China.
"This new research offers a timely perspective on what today's
families seek in resort vacations," said Dave Horton, global head,
Hilton Hotels & Resorts. "Of particular note, the report's leading
resort vacation considerations of pools and food for everyone are key
touch points for our 75 resorts that all offer at least two pools or a
pool and a beach and a minimum of two restaurants along with waterfront
food and beverage services."
Key insights in this Hilton Blue Paper include:
- Pools and water activities are the No. 1 resort touch point for
parents and kids, followed by spacious (and potentially adjoining) guest
rooms and a variety of dining options
- Kids' clubs are a highly valued resort amenity for families, as
they allow kids to have fun and enjoy group activities while parents
take advantage of some "me" time - key considerations for kids' club use
are safety, flexibility and diverse programming
- Top destinations where U.S. parents want to vacation now include
Hawaii, Orlando, the Grand Canyon, Southern California and Continental
Europe, while U.K. parents pair their top choice of Orlando with
Disneyland Paris, Italy, Mallorca and Dubai
- An increasing interest in all-inclusive resorts, with 92 percent of
U.S. parents and 95 percent of U.K. parents at least "somewhat
interested" in this resort vacation option
- Mom serves as the family travel agent - researching travel options
and seeking advice from trusted sources (including friends and family)
before booking a family vacation
- While parents want to simply relax and create fond memories while
vacationing, kids are most interested in fun pools and good food
- A checklist of parent recommendations for resort vacations that please everyone in the family
"This Hilton Blue Paper examines the family vacation experience from
the planning period to key on-property touch points, with input coming
from the most credible source of moms, dads and kids in cities around
the world who regularly take resort vacations," said Bonnie Campagnuolo,
senior director, global brand marketing, Hilton Hotels & Resorts.
"We look forward to using the report to further shape the guiding
principles and standards for our Hilton Resorts portfolio that offers 75
resorts in 28 countries."
The Hilton Blue Paper is released as the Hilton Resorts portfolio
continues to expand its global footprint with 17 resorts in development
while consistently offering memorable vacation experiences in the
world's most desirable locations - as near as Florida and Hawaii and as
exotic as Mauritius, Seychelles and Bora Bora. The portfolio, which
features 10 all-inclusive resorts with the opening of Hilton Puerto
Vallarta Resort in October 2012, will introduce exciting beach and city
resorts by 2015 in destinations including Argentina, Austria, China,
India, Egypt, U.A.E. and Jordan.
Hilton Resorts is a specific collection of premier properties within
the Hilton Hotels & Resorts portfolio that are designed for
travelers seeking relaxation and rejuvenation in the world's most
sought-after destinations. This distinguished group of more than 70
properties located throughout 28 countries encompasses requirements
above and beyond the Hilton brand standards.
To view a summary and full version of the "Resort Travel Trends: What Families Want" report and other Hilton Blue Papers, visit
http://news.hilton.com/bluepaper. To learn more about Hilton Resorts, visit
http://hilton.com/resorts or
http://news.hilton.com/resorts.
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infrastructure of Malaysia is one of the most developed in Asia.[159]
Its telecommunications network is second only to Singapore's in
Southeast Asia, with 4.7 million fixed-line subscribers and more than 30
million cellular subscribers.[160][161] The
country has seven international ports, the major one being the Port
Klang. There are 200 industrial parks along with specialised parks such
as Technology Park Malaysia and Kulim Hi-Tech Park.[162] Fresh water is
available to over 95 per cent of the population
